{
    "id": 2979,
    "date": "2026-05-07T12:56:26",
    "date_gmt": "2026-05-07T12:56:26",
    "guid": {
        "rendered": "https:\/\/mirekcerny.com\/?page_id=2979"
    },
    "modified": "2026-05-07T13:10:33",
    "modified_gmt": "2026-05-07T13:10:33",
    "slug": "case-study-revenue-increase-automotive",
    "status": "publish",
    "type": "page",
    "link": "https:\/\/mirekcerny.com\/en\/case-study-revenue-increase-automotive\/",
    "title": {
        "rendered": "P\u0159\u00edpadov\u00e1 studie – Zv\u00fd\u0161en\u00ed retence – Automotive"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-page\" data-elementor-id=\"2979\" class=\"elementor elementor-2979\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e544dba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e544dba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-611d5ee\" data-id=\"611d5ee\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee0e4db animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ee0e4db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case study:<br>+66% revenue per B2B sales call<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9c36a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b9c36a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9611dbe\" data-id=\"9611dbe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f88e84 elementor-widget elementor-widget-text-editor\" data-id=\"0f88e84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Anonymised client: a B2B automotive trading company operating in the Czech Republic with business activities across the EU.<\/p><p>The client had extensive customer and sales data, but the sales team did not use it systematically when deciding whom to call, when to call, and what exactly to offer. Most of the sales activity was carried out remotely through phone-based sales calls.<\/p><p>Before the change, the client generated approximately <strong>EUR 13<\/strong> in average revenue per sales call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b401c2c\" data-id=\"b401c2c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd5e99e elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"bd5e99e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd25328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd25328\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db64487\" data-id=\"db64487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19eab01 elementor-widget elementor-widget-heading\" data-id=\"19eab01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6418b4 elementor-widget elementor-widget-text-editor\" data-id=\"a6418b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">The goal was not just to increase the number of calls. The key question was how to generate higher business value from each call.<\/p><p>The main questions were:<\/p><ul data-spread=\"false\"><li><p>which customers should be called first,<\/p><\/li><li><p>when the right moment to contact them is,<\/p><\/li><li><p>how often each customer should be contacted,<\/p><\/li><li><p>what offer the salesperson should open during the call,<\/p><\/li><li><p>how to turn data analytics into practical recommendations for the daily work of the sales team.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2449c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2449c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2791f9\" data-id=\"e2791f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56fe1a4 elementor-widget elementor-widget-heading\" data-id=\"56fe1a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f9fcd elementor-widget elementor-widget-text-editor\" data-id=\"08f9fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The solution was based on connecting customer, sales and phone-call data.<\/p><p>The main data inputs included:<\/p><ul data-spread=\"false\"><li><p>purchase history from the ERP system,<\/p><\/li><li><p>records of completed calls from the phone system,<\/p><\/li><li><p>cleaned phone numbers and contact details,<\/p><\/li><li><p>purchase frequency,<\/p><\/li><li><p>time since last purchase,<\/p><\/li><li><p>historical revenue,<\/p><\/li><li><p>time since last contact,<\/p><\/li><li><p>number of completed calls.<\/p><\/li><\/ul><p>Based on this data, a recommendation model was created to prioritise customers by likely business value and help salespeople decide whom to call and what to offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e77407 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e77407\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6e6983\" data-id=\"c6e6983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a1a0f elementor-widget elementor-widget-heading\" data-id=\"c2a1a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three key layers of the solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c137bd elementor-widget elementor-widget-heading\" data-id=\"1c137bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Customer prioritisation and call planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f04227 elementor-widget elementor-widget-text-editor\" data-id=\"3f04227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">The model segmented customers by business priority and recommended when and how often they should be contacted. It was not a static list, but a practical plan for the daily work of the sales team.<\/p><p>The most important factors included:<\/p><ul data-spread=\"false\"><li><p>time since last purchase,<\/p><\/li><li><p>purchase frequency,<\/p><\/li><li><p>annual revenue,<\/p><\/li><li><p>time since last contact,<\/p><\/li><li><p>phone-contact history.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afeb84c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afeb84c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac88475\" data-id=\"ac88475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db91de4 elementor-widget elementor-widget-heading\" data-id=\"db91de4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Recommended offer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c22338 elementor-widget elementor-widget-text-editor\" data-id=\"6c22338\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The predictive model recommended several specific items or vehicle types that the salesperson could offer to the customer.<\/p><p>It was based on historical customer purchasing behaviour and worked in a similar way to recommendation models used in e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c405585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c405585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0933510\" data-id=\"0933510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-814a518 elementor-widget elementor-widget-heading\" data-id=\"814a518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Operational integration and reporting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ed11e elementor-widget elementor-widget-text-editor\" data-id=\"83ed11e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The recommendations were made available to salespeople through daily outputs and interactive dashboards. Selected information was also integrated into the ERP and CRM systems so it was available directly within the sales team\u2019s normal workflow.<\/p><p>The solution ran on a dedicated data warehouse and used, among other components, Microsoft SQL Server, Power BI and reporting outputs for daily sales instructions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4f25d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4f25d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fea70a6\" data-id=\"fea70a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b9e6a elementor-widget elementor-widget-heading\" data-id=\"d4b9e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd99c4 elementor-widget elementor-widget-text-editor\" data-id=\"0bd99c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">After the recommendation model was introduced, the average revenue per sales call increased from approximately <strong>EUR 13<\/strong> to approximately <strong>EUR 21.60<\/strong>.<\/p><p>This represents an increase of approximately <strong>66% in revenue per B2B sales call<\/strong>.<\/p><p>The result was achieved even though the quality of contact data was not ideal and the sales team used only part of the recommendations in practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99fe557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99fe557\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fb3bc\" data-id=\"15fb3bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7d913 elementor-widget elementor-widget-heading\" data-id=\"1d7d913\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e8639 elementor-widget elementor-widget-text-editor\" data-id=\"31e8639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">The solution helped the client:<\/p><ul data-spread=\"false\"><li><p>prioritise sales contacts more effectively,<\/p><\/li><li><p>increase the commercial value of phone-based sales calls,<\/p><\/li><li><p>give salespeople practical recommendations for their daily work,<\/p><\/li><li><p>connect data from ERP, phone systems, CRM and reporting,<\/p><\/li><li><p>move analytics from dashboards into concrete sales actions,<\/p><\/li><li><p>gradually extend the recommendation logic into other parts of the sales process.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bd19d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd19d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe5dda7\" data-id=\"fe5dda7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d30849 elementor-widget elementor-widget-heading\" data-id=\"3d30849\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What this case study demonstrates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143afd7 elementor-widget elementor-widget-text-editor\" data-id=\"143afd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">This case study shows that the commercial performance of phone-based teams can be improved significantly when data is used not only for reporting, but to guide everyday work in a practical way.<\/p><p>The core of the solution was not technology alone. The key was to connect customer, sales and operational data, identify useful patterns and translate them into concrete recommendations for the people running sales conversations.<\/p><p>The same principle can be applied in other areas where companies work with a large number of customer interactions \u2014 including sales teams, customer care, call centres and retention activities.<\/p><p>In similar situations, it makes sense to build the solution gradually in layers: from reliable data and clearly defined metrics, through analytical and predictive models, to recommendations that help people make better decisions in a specific operational context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-638b17e elementor-section-height-default elementor-section-boxed elementor-section-height-default\" data-id=\"638b17e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f78a837\" data-id=\"f78a837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1edb1ea elementor-widget elementor-widget-heading\" data-id=\"1edb1ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your data or BI project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"753f9e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Send me a short description of what you are dealing with, what phase the project is in and what result you need. Together, we will choose the right form of support \u2014 from consultation through solution design to expert oversight or preparation of more advanced analytics.<\/p><p data-start=\"5919\" data-end=\"6000\"><em data-start=\"6007\" data-end=\"6020\">Mirek \u010cern\u00fd<\/em><br data-start=\"6037\" data-end=\"6040\" \/><em data-start=\"6040\" data-end=\"6080\">Data Advisor<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc18ba elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"bcc18ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d61985\" data-id=\"0d61985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d3cd0 elementor-widget elementor-widget-image\" data-id=\"d2d3cd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"751\" src=\"https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500.webp\" class=\"attachment-large size-large wp-image-2787\" alt=\"Mirek Cerny\" srcset=\"https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500.webp 500w, https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500-200x300.webp 200w, https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500-8x12.webp 8w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Case study:+66% revenue per B2B sales call Anonymised client: a B2B automotive trading company operating in the Czech Republic with business activities across the EU. The client had extensive customer and sales data, but the sales team did not use it systematically when deciding whom to call, when to call, and what exactly to offer. [&hellip;]<\/p>",
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