{"id":2979,"date":"2026-05-07T12:56:26","date_gmt":"2026-05-07T12:56:26","guid":{"rendered":"https:\/\/mirekcerny.com\/?page_id=2979"},"modified":"2026-05-07T13:10:33","modified_gmt":"2026-05-07T13:10:33","slug":"case-study-revenue-increase-automotive","status":"publish","type":"page","link":"https:\/\/mirekcerny.com\/cs\/case-study-revenue-increase-automotive\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie &#8211; Zv\u00fd\u0161en\u00ed retence &#8211; Automotive"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2979\" class=\"elementor elementor-2979\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e544dba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e544dba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-611d5ee\" data-id=\"611d5ee\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee0e4db animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ee0e4db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default translation-block\">Case study:<br>+66 % obratu na B2B obchodn\u00ed hovor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9c36a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b9c36a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9611dbe\" data-id=\"9611dbe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f88e84 elementor-widget elementor-widget-text-editor\" data-id=\"0f88e84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Anonymizovan\u00fd klient: B2B obchodn\u00ed firma z automotive segmentu p\u016fsob\u00edc\u00ed v \u010cesk\u00e9 republice s obchodn\u00edmi aktivitami v r\u00e1mci EU.<\/p><p>Klient m\u011bl k dispozici rozs\u00e1hl\u00e1 z\u00e1kaznick\u00e1 a obchodn\u00ed data, ale obchodn\u00ed t\u00fdm je nevyu\u017e\u00edval systematicky p\u0159i rozhodov\u00e1n\u00ed, komu volat, kdy volat a co konkr\u00e9tn\u011b nab\u00eddnout. V\u011bt\u0161ina obchodn\u00ed aktivity prob\u00edhala vzd\u00e1len\u011b prost\u0159ednictv\u00edm telefonick\u00fdch obchodn\u00edch hovor\u016f.<\/p><p class=\"translation-block\">P\u0159ed zm\u011bnou dosahoval klient pr\u016fm\u011brn\u00e9ho obratu na obchodn\u00ed hovor p\u0159ibli\u017en\u011b <strong>13 EUR<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b401c2c\" data-id=\"b401c2c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd5e99e elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"bd5e99e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd25328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd25328\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db64487\" data-id=\"db64487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19eab01 elementor-widget elementor-widget-heading\" data-id=\"19eab01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdzva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6418b4 elementor-widget elementor-widget-text-editor\" data-id=\"a6418b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">C\u00edlem nebylo jen zv\u00fd\u0161it po\u010det hovor\u016f. Kl\u00ed\u010dov\u00e9 bylo zjistit, jak z ka\u017ed\u00e9ho hovoru z\u00edskat vy\u0161\u0161\u00ed obchodn\u00ed p\u0159\u00ednos.<\/p><p>Hlavn\u00ed ot\u00e1zky byly:<\/p><ul data-spread=\"false\"><li><p>kter\u00fdm z\u00e1kazn\u00edk\u016fm m\u00e1 smysl volat prioritn\u011b,<\/p><\/li><li><p>kdy je vhodn\u00fd moment ke kontaktu,<\/p><\/li><li><p>jak \u010dasto m\u00e1 b\u00fdt z\u00e1kazn\u00edk kontaktov\u00e1n,<\/p><\/li><li><p>jakou nab\u00eddku m\u00e1 obchodn\u00edk v hovoru otev\u0159\u00edt,<\/p><\/li><li><p>jak p\u0159ev\u00e9st datovou analytiku do praktick\u00fdch doporu\u010den\u00ed pro ka\u017edodenn\u00ed pr\u00e1ci obchodn\u00edk\u016f.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2449c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2449c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2791f9\" data-id=\"e2791f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56fe1a4 elementor-widget elementor-widget-heading\" data-id=\"56fe1a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0158e\u0161en\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f9fcd elementor-widget elementor-widget-text-editor\" data-id=\"08f9fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u0158e\u0161en\u00ed bylo postaven\u00e9 na propojen\u00ed z\u00e1kaznick\u00fdch, obchodn\u00edch a telefonn\u00edch dat.<\/p><p>Zpracov\u00e1vala se zejm\u00e9na:<\/p><ul data-spread=\"false\"><li><p>n\u00e1kupn\u00ed historie z ERP,<\/p><\/li><li><p>z\u00e1znamy o uskute\u010dn\u011bn\u00fdch hovorech z telefonn\u00ed \u00fast\u0159edny,<\/p><\/li><li><p>o\u010di\u0161t\u011bn\u00e1 telefonn\u00ed \u010d\u00edsla a kontaktn\u00ed \u00fadaje,<\/p><\/li><li><p>frekvence n\u00e1kup\u016f,<\/p><\/li><li><p>\u010das od posledn\u00edho n\u00e1kupu,<\/p><\/li><li><p>historick\u00fd obrat,<\/p><\/li><li><p>\u010das od posledn\u00edho kontaktu,<\/p><\/li><li><p>po\u010det uskute\u010dn\u011bn\u00fdch hovor\u016f.<\/p><\/li><\/ul><p>Na z\u00e1klad\u011b t\u011bchto dat vznikl doporu\u010dovac\u00ed model, kter\u00fd prioritizoval z\u00e1kazn\u00edky podle pravd\u011bpodobnosti obchodn\u00edho p\u0159\u00ednosu a pom\u00e1hal obchodn\u00edk\u016fm rozhodovat, komu volat a co nab\u00eddnout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e77407 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e77407\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6e6983\" data-id=\"c6e6983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a1a0f elementor-widget elementor-widget-heading\" data-id=\"c2a1a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u0159i hlavn\u00ed vrstvy \u0159e\u0161en\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c137bd elementor-widget elementor-widget-heading\" data-id=\"1c137bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Prioritizace z\u00e1kazn\u00edk\u016f a pl\u00e1n vol\u00e1n\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f04227 elementor-widget elementor-widget-text-editor\" data-id=\"3f04227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">Model rozd\u011blil z\u00e1kazn\u00edky podle obchodn\u00ed priority a doporu\u010doval, kdy a jak \u010dasto je kontaktovat. Ne\u0161lo o statick\u00fd seznam, ale o praktick\u00fd pl\u00e1n pro ka\u017edodenn\u00ed pr\u00e1ci obchodn\u00edk\u016f.<\/p><p>D\u016fle\u017eitou roli hr\u00e1ly zejm\u00e9na:<\/p><ul data-spread=\"false\"><li><p>\u010das od posledn\u00edho n\u00e1kupu,<\/p><\/li><li><p>frekvence n\u00e1kup\u016f,<\/p><\/li><li><p>ro\u010dn\u00ed obrat,<\/p><\/li><li><p>\u010das od posledn\u00edho kontaktu,<\/p><\/li><li><p>historie telefonn\u00edch kontakt\u016f.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afeb84c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afeb84c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac88475\" data-id=\"ac88475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db91de4 elementor-widget elementor-widget-heading\" data-id=\"db91de4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Doporu\u010den\u00ed vhodn\u00e9 nab\u00eddky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c22338 elementor-widget elementor-widget-text-editor\" data-id=\"6c22338\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Prediktivn\u00ed model doporu\u010doval n\u011bkolik konkr\u00e9tn\u00edch polo\u017eek nebo typ\u016f voz\u016f, kter\u00e9 m\u011bl obchodn\u00edk z\u00e1kazn\u00edkovi nab\u00eddnout.<\/p><p>Vych\u00e1zel z historick\u00e9ho n\u00e1kupn\u00edho chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a fungoval podobn\u011b jako doporu\u010dovac\u00ed modely v e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c405585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c405585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0933510\" data-id=\"0933510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-814a518 elementor-widget elementor-widget-heading\" data-id=\"814a518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Propojen\u00ed s provozem a reportingem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ed11e elementor-widget elementor-widget-text-editor\" data-id=\"83ed11e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Doporu\u010den\u00ed byla obchodn\u00edk\u016fm zp\u0159\u00edstupn\u011bna ve form\u011b denn\u00edch v\u00fdstup\u016f a interaktivn\u00edch dashboard\u016f. Vybran\u00e9 informace byly integrov\u00e1ny tak\u00e9 do ERP a CRM, aby byly dostupn\u00e9 p\u0159\u00edmo v b\u011b\u017en\u00e9 pr\u00e1ci obchodn\u00edho t\u00fdmu.<\/p><p>\u0158e\u0161en\u00ed b\u011b\u017eelo nad dedikovan\u00fdm datov\u00fdm skladem a vyu\u017e\u00edvalo mimo jin\u00e9 Microsoft SQL Server, Power BI a reportingov\u00e9 v\u00fdstupy pro ka\u017edodenn\u00ed instrukce obchodn\u00edk\u016fm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4f25d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4f25d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fea70a6\" data-id=\"fea70a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b9e6a elementor-widget elementor-widget-heading\" data-id=\"d4b9e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V\u00fdsledek<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd99c4 elementor-widget elementor-widget-text-editor\" data-id=\"0bd99c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\" class=\"translation-block\">Po zaveden\u00ed doporu\u010dovac\u00edho modelu vzrostl pr\u016fm\u011brn\u00fd obrat na obchodn\u00ed hovor z p\u0159ibli\u017en\u011b <strong>13 EUR<\/strong> na p\u0159ibli\u017en\u011b <strong>21,60 EUR<\/strong>.<\/p><p class=\"translation-block\">To p\u0159edstavuje zv\u00fd\u0161en\u00ed p\u0159ibli\u017en\u011b o <strong>66 % obratu na B2B obchodn\u00ed hovor<\/strong>.<\/p><p>V\u00fdsledek byl dosa\u017een i p\u0159es to, \u017ee kvalita kontaktn\u00edch dat nebyla ide\u00e1ln\u00ed a obchodn\u00edci re\u00e1ln\u011b vyu\u017eili jen \u010d\u00e1st doporu\u010den\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99fe557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99fe557\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fb3bc\" data-id=\"15fb3bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7d913 elementor-widget elementor-widget-heading\" data-id=\"1d7d913\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00ednos pro klienta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e8639 elementor-widget elementor-widget-text-editor\" data-id=\"31e8639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">\u0158e\u0161en\u00ed pomohlo klientovi:<\/p><ul data-spread=\"false\"><li><p>l\u00e9pe prioritizovat obchodn\u00ed kontakty,<\/p><\/li><li><p>zv\u00fd\u0161it obchodn\u00ed v\u00fdt\u011b\u017enost telefonick\u00fdch hovor\u016f,<\/p><\/li><li><p>d\u00e1t obchodn\u00edk\u016fm praktick\u00e1 doporu\u010den\u00ed pro ka\u017edodenn\u00ed pr\u00e1ci,<\/p><\/li><li><p>propojit data z ERP, telefonn\u00ed \u00fast\u0159edny, CRM a reportingu,<\/p><\/li><li><p>p\u0159ev\u00e9st analytiku z \u00farovn\u011b dashboard\u016f do konkr\u00e9tn\u00edch obchodn\u00edch akc\u00ed,<\/p><\/li><li><p>postupn\u011b roz\u0161\u00ed\u0159it doporu\u010dovac\u00ed logiku i do dal\u0161\u00edch \u010d\u00e1st\u00ed obchodn\u00edho procesu.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bd19d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd19d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe5dda7\" data-id=\"fe5dda7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d30849 elementor-widget elementor-widget-heading\" data-id=\"3d30849\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Co tato case study ukazuje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143afd7 elementor-widget elementor-widget-text-editor\" data-id=\"143afd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Tato case study ukazuje, \u017ee obchodn\u00ed v\u00fdkon telefonick\u00fdch t\u00fdm\u016f se d\u00e1 v\u00fdrazn\u011b zlep\u0161it, kdy\u017e se data nepou\u017eij\u00ed jen k reportingu, ale k praktick\u00e9mu nasm\u011brov\u00e1n\u00ed ka\u017edodenn\u00ed pr\u00e1ce.<\/p><p>Podstatou \u0159e\u0161en\u00ed nebyla samotn\u00e1 technologie. Kl\u00ed\u010dov\u00e9 bylo spr\u00e1vn\u011b propojit z\u00e1kaznick\u00e1, obchodn\u00ed a provozn\u00ed data, naj\u00edt v nich pou\u017eiteln\u00e9 vzorce a p\u0159ev\u00e9st je do konkr\u00e9tn\u00edch doporu\u010den\u00ed pro lidi, kte\u0159\u00ed vedou obchodn\u00ed hovory.<\/p><p>Stejn\u00fd princip je vyu\u017eiteln\u00fd i v dal\u0161\u00edch oblastech, kde firmy pracuj\u00ed s velk\u00fdm mno\u017estv\u00edm z\u00e1kaznick\u00fdch interakc\u00ed \u2014 nap\u0159\u00edklad v obchodn\u00edch t\u00fdmech, z\u00e1kaznick\u00e9 p\u00e9\u010di, call centrech nebo reten\u010dn\u00edch aktivit\u00e1ch.<\/p><p>V podobn\u00fdch situac\u00edch m\u00e1 smysl stav\u011bt \u0159e\u0161en\u00ed postupn\u011b po vrstv\u00e1ch: od kvalitn\u00edch dat a spr\u00e1vn\u011b definovan\u00fdch metrik, p\u0159es analytick\u00e9 a prediktivn\u00ed modely, a\u017e po doporu\u010den\u00ed, kter\u00e1 pom\u00e1haj\u00ed lidem d\u011blat lep\u0161\u00ed rozhodnut\u00ed v konkr\u00e9tn\u00edm provozn\u00edm kontextu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-638b17e elementor-section-height-default elementor-section-boxed elementor-section-height-default\" data-id=\"638b17e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f78a837\" data-id=\"f78a837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1edb1ea elementor-widget elementor-widget-heading\" data-id=\"1edb1ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Poj\u010fme probrat v\u00e1\u0161 datov\u00fd nebo BI projekt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"753f9e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Napi\u0161te mi, co \u0159e\u0161\u00edte, v jak\u00e9 f\u00e1zi projekt je a jak\u00fd v\u00fdsledek pot\u0159ebujete. Spole\u010dn\u011b vybereme vhodnou formu pomoci \u2014 od konzultace p\u0159es n\u00e1vrh \u0159e\u0161en\u00ed a\u017e po odborn\u00fd dohled nebo p\u0159\u00edpravu pokro\u010dilej\u0161\u00ed analytiky.<\/p><p data-start=\"5919\" data-end=\"6000\"><em data-start=\"6007\" data-end=\"6020\">Mirek \u010cern\u00fd<\/em><br data-start=\"6037\" data-end=\"6040\" \/><em data-start=\"6040\" data-end=\"6080\">Datov\u00fd r\u00e1dce<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc18ba elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"bcc18ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/cs\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontaktujte m\u011b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d61985\" data-id=\"0d61985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d3cd0 elementor-widget elementor-widget-image\" data-id=\"d2d3cd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"751\" src=\"https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500.webp\" class=\"attachment-large size-large wp-image-2787\" alt=\"Mirek Cerny\" srcset=\"https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500.webp 500w, https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500-200x300.webp 200w, https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500-8x12.webp 8w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case study:+66% revenue per B2B sales call Anonymised client: a B2B automotive trading company operating in the Czech Republic with business activities across the EU. The client had extensive customer and sales data, but the sales team did not use it systematically when deciding whom to call, when to call, and what exactly to offer. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2959,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2979","page","type-page","status-publish","has-post-thumbnail","hentry"],"rankMath":{"parentDomain":"mirekcerny.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Doporu\u010den\u00fd obr\u00e1zek by m\u011bl b\u00fdt alespo\u0148 200 x 200 pixel\u016f, aby jej bylo mo\u017en\u00e9 zachytit na Facebooku a na jin\u00fdch soci\u00e1ln\u00edch 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