{"id":2648,"date":"2026-02-28T17:48:33","date_gmt":"2026-02-28T17:48:33","guid":{"rendered":"https:\/\/mirekcerny.com\/?page_id=2648"},"modified":"2026-04-06T10:25:20","modified_gmt":"2026-04-06T10:25:20","slug":"executive-data-insight","status":"publish","type":"page","link":"https:\/\/mirekcerny.com\/cs\/executive-data-insight\/","title":{"rendered":"Executive Data Insight"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2648\" class=\"elementor elementor-2648\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e170c5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e170c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab4b2ef\" data-id=\"ab4b2ef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1bc27 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9d1bc27\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Executive Data Insight<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196a64a elementor-widget-tablet__width-initial elementor-widget elementor-widget-spacer\" data-id=\"196a64a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cedcc9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0cedcc9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9c13086\" data-id=\"9c13086\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7554f3 elementor-widget elementor-widget-text-editor\" data-id=\"c7554f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pr\u00e9miov\u00e1 spolupr\u00e1ce pro veden\u00ed firem, kter\u00e9 pot\u0159ebuje hlub\u0161\u00ed porozum\u011bn\u00ed tomu, co jejich kl\u00ed\u010dov\u00e1 \u010d\u00edsla skute\u010dn\u011b znamenaj\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd25328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd25328\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db64487\" data-id=\"db64487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1a0fe elementor-widget elementor-widget-text-editor\" data-id=\"6c1a0fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7937\" data-end=\"8131\">Ve firm\u00e1ch \u010dasto nevznik\u00e1 nejv\u011bt\u0161\u00ed probl\u00e9m t\u00edm, \u017ee by kl\u00ed\u010dov\u00e1 \u010d\u00edsla \u00fapln\u011b chyb\u011bla.<br data-start=\"8012\" data-end=\"8015\" \/>Probl\u00e9m vznik\u00e1 ve chv\u00edli, kdy tato \u010d\u00edsla existuj\u00ed, vypadaj\u00ed d\u016fv\u011bryhodn\u011b, ale nap\u0159\u00ed\u010d firmou nemaj\u00ed stejn\u00fd v\u00fdznam.<\/p><p data-start=\"8133\" data-end=\"8490\">Revenue, hrub\u00e1 mar\u017ee, EBITDA nebo jin\u00e9 kl\u00ed\u010dov\u00e9 ukazatele pak mohou v r\u016fzn\u00fdch reportech, syst\u00e9mech nebo \u010d\u00e1stech organizace znamenat n\u011bco trochu jin\u00e9ho. Na prvn\u00ed pohled to nemus\u00ed b\u00fdt vid\u011bt. P\u0159esto pr\u00e1v\u011b tady \u010dasto vznik\u00e1 rozd\u00edl mezi firmou, kter\u00e1 \u010d\u00edsla jen sleduje, a firmou, kter\u00e1 se o n\u011b dok\u00e1\u017ee opravdu op\u0159\u00edt p\u0159i rozhodov\u00e1n\u00ed.<\/p><p data-start=\"8492\" data-end=\"8573\" class=\"translation-block\">Pr\u00e1v\u011b pro tyto situace je ur\u010den <strong data-start=\"8530\" data-end=\"8556\">Executive Data Insight<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-689adf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689adf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f65727\" data-id=\"9f65727\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f27f220 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f27f220\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ba68fe\" data-id=\"9ba68fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-987bcf2 elementor-widget elementor-widget-heading\" data-id=\"987bcf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Co je Executive Data Insight<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63220a elementor-widget elementor-widget-text-editor\" data-id=\"a63220a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8610\" data-end=\"8851\">Executive Data Insight je pr\u00e9miov\u00e1 forma seniorn\u00ed spolupr\u00e1ce zam\u011b\u0159en\u00e1 na hlub\u0161\u00ed porozum\u011bn\u00ed v\u00fdznamu kl\u00ed\u010dov\u00fdch \u010d\u00edsel, rozd\u00edl\u016fm v jejich v\u00fdkladu nap\u0159\u00ed\u010d firmou a dopad\u016fm t\u011bchto rozd\u00edl\u016f na rozhodov\u00e1n\u00ed veden\u00ed.<\/p><p data-start=\"8853\" data-end=\"8969\">Nejde o reportingovou delivery.<br data-start=\"8882\" data-end=\"8885\" \/>Nejde o technick\u00fd audit.<br data-start=\"8913\" data-end=\"8916\" \/>Nejde ani o jednor\u00e1zov\u00e9 vysv\u011btlen\u00ed n\u011bkolika metrik.<\/p><p data-start=\"8971\" data-end=\"9124\">Jde o pr\u016fb\u011b\u017enou pr\u00e1ci s t\u00edm, co kl\u00ed\u010dov\u00e1 \u010d\u00edsla ve firm\u011b skute\u010dn\u011b znamenaj\u00ed, kde se jejich v\u00fdznam rozch\u00e1z\u00ed a jak\u00e9 rozhodovac\u00ed riziko z toho vznik\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-03fa14e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03fa14e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e51d30f\" data-id=\"e51d30f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fbcba elementor-widget elementor-widget-heading\" data-id=\"63fbcba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typick\u00e9 situace, kdy tato spolupr\u00e1ce d\u00e1v\u00e1 smysl<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08fe992 elementor-widget elementor-widget-text-editor\" data-id=\"08fe992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"9186\" data-end=\"9236\">Executive Data Insight typicky d\u00e1v\u00e1 smysl tehdy, kdy\u017e:<\/p><ul data-start=\"9238\" data-end=\"9899\"><li data-section-id=\"65f0fi\" data-start=\"9238\" data-end=\"9300\">stejn\u00e1 KPI vedou r\u016fzn\u00e9 lidi k r\u016fzn\u00fdm z\u00e1v\u011br\u016fm<\/li><li data-section-id=\"fwsvym\" data-start=\"9301\" data-end=\"9388\">kl\u00ed\u010dov\u00e1 \u010d\u00edsla existuj\u00ed, ale nap\u0159\u00ed\u010d firmou nejsou ch\u00e1p\u00e1na \u00fapln\u011b stejn\u011b<\/li><li data-section-id=\"19kht0g\" data-start=\"9389\" data-end=\"9481\">veden\u00ed m\u00e1 reporting, ale ne \u00fapln\u011b jistotu, co p\u0159esn\u011b jednotliv\u00e1 \u010d\u00edsla znamenaj\u00ed<\/li><li data-section-id=\"1g60rag\" data-start=\"9482\" data-end=\"9596\">r\u016fzn\u00e9 entity, zem\u011b, syst\u00e9my nebo business linie pracuj\u00ed s podobn\u00fdmi \u010d\u00edsly, ale s odli\u0161nou logikou<\/li><li data-section-id=\"n2pp6o\" data-start=\"9597\" data-end=\"9657\">reporty vypadaj\u00ed srovnateln\u011b, ale pod nimi je jin\u00e1 realita<\/li><li data-section-id=\"afi26r\" data-start=\"9658\" data-end=\"9775\">firma pot\u0159ebuje l\u00e9pe rozli\u0161it, kter\u00e9 rozd\u00edly jsou je\u0161t\u011b p\u0159ijateln\u00e9 a kter\u00e9 u\u017e ohro\u017euj\u00ed \u0159\u00edzen\u00ed<\/li><li data-section-id=\"wzbb67\" data-start=\"9776\" data-end=\"9899\">nesta\u010d\u00ed jen \u201em\u00edt \u010d\u00edsla\u201c, ale je pot\u0159eba v\u011bd\u011bt, zda se o n\u011b veden\u00ed m\u016f\u017ee opravdu bezpe\u010dn\u011b op\u0159\u00edt<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4573125 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4573125\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-749d7a3\" data-id=\"749d7a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1f7478 elementor-widget elementor-widget-heading\" data-id=\"f1f7478\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S \u010d\u00edm Executive Data Insight pom\u00e1h\u00e1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9097d elementor-widget elementor-widget-text-editor\" data-id=\"6d9097d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"9944\" data-end=\"9988\">Typicky pom\u00e1h\u00e1 tam, kde je pot\u0159eba:<\/p><ul data-start=\"9990\" data-end=\"10513\"><li data-section-id=\"185juqk\" data-start=\"9990\" data-end=\"10054\">hloub\u011bji porozum\u011bt tomu, co kl\u00ed\u010dov\u00e1 \u010d\u00edsla skute\u010dn\u011b vyjad\u0159uj\u00ed<\/li><li data-section-id=\"15ol914\" data-start=\"10055\" data-end=\"10161\">odhalit, kde se v\u00fdznam stejn\u00fdch \u010d\u00edsel rozch\u00e1z\u00ed mezi syst\u00e9my, reporty nebo \u010d\u00e1stmi firmy<\/li><li data-section-id=\"7qrpri\" data-start=\"10162\" data-end=\"10260\">rozli\u0161it, kter\u00e9 rozd\u00edly jsou p\u0159ijateln\u00e9 a kter\u00e9 u\u017e ohro\u017euj\u00ed rozhodov\u00e1n\u00ed<\/li><li data-section-id=\"9zhrej\" data-start=\"10261\" data-end=\"10345\">pojmenovat, kde firma pracuje se zd\u00e1nliv\u011b stejn\u00fdmi \u010d\u00edsly, ale s odli\u0161nou realitou<\/li><li data-section-id=\"121xekn\" data-start=\"10346\" data-end=\"10426\">p\u0159ev\u00e9st datovou a reportingovou slo\u017eitost do jazyka srozumiteln\u00e9ho pro veden\u00ed<\/li><li data-section-id=\"1a88yhh\" data-start=\"10427\" data-end=\"10513\">d\u00e1t veden\u00ed lep\u0161\u00ed podklad pro rozhodnut\u00ed, prioritizaci a dal\u0161\u00ed sm\u011b\u0159ov\u00e1n\u00ed<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9657cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9657cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-edfb914\" data-id=\"edfb914\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a64e7a elementor-widget elementor-widget-heading\" data-id=\"3a64e7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pro koho je slu\u017eba vhodn\u00e1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca4ab1 elementor-widget elementor-widget-text-editor\" data-id=\"bca4ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"10543\" data-end=\"10598\">Typicky pro firmy, kter\u00e9:<\/p><ul data-start=\"10600\" data-end=\"11019\"><li data-section-id=\"33hkkg\" data-start=\"10600\" data-end=\"10647\">maj\u00ed d\u016fle\u017eit\u00e1 \u010d\u00edsla, o kter\u00e1 se pot\u0159ebuj\u00ed op\u00edrat ve veden\u00ed firmy<\/li><li data-section-id=\"5pbhn4\" data-start=\"10648\" data-end=\"10721\">funguj\u00ed nap\u0159\u00ed\u010d v\u00edce entitami, syst\u00e9my, zem\u011bmi nebo business liniemi<\/li><li data-section-id=\"17ncwg3\" data-start=\"10722\" data-end=\"10813\">c\u00edt\u00ed, \u017ee reporting existuje, ale v\u00fdznam \u010d\u00edsel nen\u00ed zcela stabiln\u00ed nebo jednotn\u00fd<\/li><li data-section-id=\"xu54j3\" data-start=\"10814\" data-end=\"10909\">pot\u0159ebuj\u00ed l\u00e9pe rozum\u011bt rozd\u00edl\u016fm, nejasnostem a jejich dopadu na \u0159\u00edzen\u00ed firmy<\/li><li data-section-id=\"wwt3hu\" data-start=\"10910\" data-end=\"11019\">cht\u011bj\u00ed siln\u011bj\u0161\u00ed mana\u017eerskou interpretaci datov\u00e9 reality, ne jen dal\u0161\u00ed technick\u00fd pohled<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59636bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59636bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4732be\" data-id=\"b4732be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-724e325 elementor-widget elementor-widget-heading\" data-id=\"724e325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Co tato slu\u017eba nen\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c839142 elementor-widget elementor-widget-text-editor\" data-id=\"c839142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"11050\" data-end=\"11080\">Executive Data Insight nen\u00ed:<\/p><ul data-start=\"11082\" data-end=\"11268\"><li data-section-id=\"xks8av\" data-start=\"11082\" data-end=\"11113\">n\u00e1hrada controllingu<\/li><li data-section-id=\"8go1tu\" data-start=\"11114\" data-end=\"11143\">technick\u00e1 BI implementace<\/li><li data-section-id=\"1xhg8qz\" data-start=\"11144\" data-end=\"11169\">detailn\u00ed datov\u00e9 modelov\u00e1n\u00ed<\/li><li data-section-id=\"1qt31rl\" data-start=\"11170\" data-end=\"11202\">b\u011b\u017en\u00e9 vysv\u011btlov\u00e1n\u00ed report\u016f<\/li><li data-section-id=\"2th5js\" data-start=\"11203\" data-end=\"11268\">automatick\u00e1 garance \u201ejedin\u00e9 spr\u00e1vn\u00e9 definice\u201c pro v\u0161echno<\/li><\/ul><p data-start=\"11270\" data-end=\"11424\">Je to slu\u017eba, kter\u00e1 pom\u00e1h\u00e1 veden\u00ed l\u00e9pe ch\u00e1pat, co jeho kl\u00ed\u010dov\u00e1 \u010d\u00edsla skute\u010dn\u011b znamenaj\u00ed, kde jsou jejich limity a jak\u00e9 z toho plynou dopady pro rozhodov\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50b366e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50b366e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-53833f7\" data-id=\"53833f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8e26f elementor-widget elementor-widget-heading\" data-id=\"7d8e26f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V \u010dem je hodnota t\u00e9to slu\u017eby<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce716cb elementor-widget elementor-widget-text-editor\" data-id=\"ce716cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"11457\" data-end=\"11695\">Ve firm\u00e1ch \u010dasto nesta\u010d\u00ed m\u00edt \u010d\u00edsla.<br data-start=\"11500\" data-end=\"11503\" \/>D\u016fle\u017eit\u00e9 je, zda jim veden\u00ed rozum\u00ed spr\u00e1vn\u011b, zda maj\u00ed nap\u0159\u00ed\u010d firmou dostate\u010dn\u011b stejn\u00fd v\u00fdznam a zda se o n\u011b lze bezpe\u010dn\u011b op\u0159\u00edt p\u0159i d\u016fle\u017eit\u00fdch rozhodnut\u00edch.<\/p><p data-start=\"11697\" data-end=\"11727\">Executive Data Insight p\u0159in\u00e1\u0161\u00ed:<\/p><ul data-start=\"11729\" data-end=\"12086\"><li data-section-id=\"1siy73n\" data-start=\"11729\" data-end=\"11785\">hlub\u0161\u00ed porozum\u011bn\u00ed v\u00fdznamu kl\u00ed\u010dov\u00fdch \u010d\u00edsel<\/li><li data-section-id=\"18joujk\" data-start=\"11786\" data-end=\"11858\">pojmenov\u00e1n\u00ed rozd\u00edl\u016f, kter\u00e9 by jinak z\u016fstaly skryt\u00e9<\/li><li data-section-id=\"1ym8vwy\" data-start=\"11859\" data-end=\"11930\">lep\u0161\u00ed rozli\u0161en\u00ed mezi technickou odchylkou a skute\u010dn\u00fdm rozhodovac\u00edm rizikem<\/li><li data-section-id=\"ueqn9k\" data-start=\"11931\" data-end=\"12007\">siln\u011bj\u0161\u00ed podklad pro veden\u00ed, kter\u00e9 pot\u0159ebuje rozhodovat nad slo\u017eit\u011bj\u0161\u00ed realitou<\/li><li data-section-id=\"d42tjt\" data-start=\"12008\" data-end=\"12086\">pr\u016fb\u011b\u017enou interpretaci toho, co data a reporting ve firm\u011b skute\u010dn\u011b \u0159\u00edkaj\u00ed<\/li><\/ul><p>Tato vrstva sama o sob\u011b nezaru\u010d\u00ed dobr\u00fd v\u00fdsledek. V\u00fdrazn\u011b ale zvy\u0161uje pravd\u011bpodobnost, \u017ee d\u016fle\u017eit\u00e1 rozhodnut\u00ed budou l\u00e9pe podlo\u017een\u00e1, odpov\u011bdn\u011bj\u0161\u00ed a dlouhodob\u011b pevn\u011bj\u0161\u00ed. U v\u011bt\u0161\u00edch firem to nen\u00ed mal\u00e1 v\u011bc. Pr\u00e1v\u011b kvalita podklad\u016f a schopnost se o n\u011b skute\u010dn\u011b op\u0159\u00edt \u010dasto rozhoduje o tom, zda se d\u016fle\u017eit\u00e9 kroky uk\u00e1\u017eou jako spr\u00e1vn\u00e9 i s odstupem \u010dasu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56c0698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56c0698\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-140e9c0\" data-id=\"140e9c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c9091 elementor-widget elementor-widget-heading\" data-id=\"54c9091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Co spolupr\u00e1ce typicky obsahuje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1184c elementor-widget elementor-widget-text-editor\" data-id=\"df1184c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"12134\" data-end=\"12212\">Podoba spolupr\u00e1ce se li\u0161\u00ed podle situace firmy, typicky ale zahrnuje:<\/p><ul data-start=\"12214\" data-end=\"12636\"><li data-section-id=\"1dpgdnc\" data-start=\"12214\" data-end=\"12267\">pr\u016fb\u011b\u017enou pr\u00e1ci s v\u00fdznamem vybran\u00fdch kl\u00ed\u010dov\u00fdch \u010d\u00edsel<\/li><li data-section-id=\"1asuq8d\" data-start=\"12268\" data-end=\"12356\">identifikaci rozd\u00edl\u016f v jejich v\u00fdkladu nap\u0159\u00ed\u010d firmou<\/li><li data-section-id=\"vlz4cm\" data-start=\"12357\" data-end=\"12429\">interpretaci dopad\u016f t\u011bchto rozd\u00edl\u016f na rozhodov\u00e1n\u00ed veden\u00ed<\/li><li data-section-id=\"jjunca\" data-start=\"12430\" data-end=\"12489\">pr\u00e1ci se souvislostmi nap\u0159\u00ed\u010d reporty, syst\u00e9my, entitami nebo business liniemi<\/li><li data-section-id=\"kearpu\" data-start=\"12490\" data-end=\"12547\">vybran\u00e1 mana\u017eersk\u00e1 shrnut\u00ed a doporu\u010den\u00ed<\/li><li data-section-id=\"1gzyyj\" data-start=\"12548\" data-end=\"12636\">hlub\u0161\u00ed diskusi tam, kde nesta\u010d\u00ed jen technick\u00e9 nebo reportingov\u00e9 vysv\u011btlen\u00ed<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2177e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2177e0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-64eee33\" data-id=\"64eee33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f21fbd elementor-widget elementor-widget-heading\" data-id=\"6f21fbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jak\u00fd je princip t\u00e9to slu\u017eby<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8da3a6 elementor-widget elementor-widget-text-editor\" data-id=\"b8da3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"12676\" data-end=\"12742\">Executive Data Insight nehled\u00e1 dokonalost pro dokonalost samotnou.<\/p><p data-start=\"12744\" data-end=\"12775\">Pom\u00e1h\u00e1 firm\u011b rozli\u0161it:<\/p><ul data-start=\"12777\" data-end=\"13083\"><li data-section-id=\"11djz7c\" data-start=\"12777\" data-end=\"12855\">kde \u010d\u00edsla d\u00e1vaj\u00ed dostate\u010dn\u011b pevn\u00fd z\u00e1klad pro rozhodov\u00e1n\u00ed<\/li><li data-section-id=\"wfya5k\" data-start=\"12856\" data-end=\"12919\">kde je pot\u0159eba transparentn\u011b pojmenovat limit nebo rozd\u00edl<\/li><li data-section-id=\"11vbgko\" data-start=\"12920\" data-end=\"12989\">kde se stejn\u00e1 \u010d\u00edsla ve skute\u010dnosti op\u00edraj\u00ed o odli\u0161nou logiku<\/li><li data-section-id=\"2zrh8d\" data-start=\"12990\" data-end=\"13083\">a kde u\u017e rozd\u00edly vytv\u00e1\u0159ej\u00ed rozhodovac\u00ed riziko, kter\u00e9 stoj\u00ed za pozornost veden\u00ed<\/li><\/ul><p data-start=\"13085\" data-end=\"13229\">Sou\u010d\u00e1st\u00ed hodnoty t\u00e9to slu\u017eby tedy nen\u00ed jen hlub\u0161\u00ed anal\u00fdza, ale i kvalifikovan\u00e1 interpretace toho, co je pro veden\u00ed skute\u010dn\u011b d\u016fle\u017eit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8539634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8539634\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-baf977c\" data-id=\"baf977c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52d430b elementor-widget elementor-widget-heading\" data-id=\"52d430b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jak spolupr\u00e1ce obvykle za\u010d\u00edn\u00e1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daaaa17 elementor-widget elementor-widget-text-editor\" data-id=\"daaaa17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"13272\" data-end=\"13376\" class=\"translation-block\">Executive Data Insight je typicky nastaven jako <strong data-start=\"13320\" data-end=\"13375\">pr\u00e9miov\u00e1 pr\u016fb\u011b\u017en\u00e1 spolupr\u00e1ce v m\u011bs\u00ed\u010dn\u00edm pau\u0161\u00e1lu<\/strong>.<\/p><p data-start=\"13378\" data-end=\"13647\">Nevznik\u00e1 jako masov\u00e1 slu\u017eba pro ka\u017edou firmu. D\u00e1v\u00e1 smysl tam, kde u\u017e nesta\u010d\u00ed jen pr\u016fb\u011b\u017en\u00e9 ji\u0161t\u011bn\u00ed sm\u011bru a kde je pot\u0159eba hlub\u0161\u00ed pr\u00e1ce s v\u00fdznamem kl\u00ed\u010dov\u00fdch \u010d\u00edsel, rozd\u00edly nap\u0159\u00ed\u010d firmou a jejich dopadem na \u0159\u00edzen\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d0151f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d0151f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-956f811\" data-id=\"956f811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-916273f elementor-widget elementor-widget-heading\" data-id=\"916273f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vztah k BI &amp; Data Assurance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cf799 elementor-widget elementor-widget-text-editor\" data-id=\"54cf799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"13689\" data-end=\"13824\" class=\"translation-block\"><strong data-start=\"13689\" data-end=\"13712\">BI &amp; Data Assurance<\/strong> pom\u00e1h\u00e1 firm\u011b dr\u017eet kvalitu, udr\u017eitelnost a spr\u00e1vn\u00fd sm\u011br jej\u00edho BI, reportingu a datov\u00e9ho prost\u0159ed\u00ed.<\/p><p data-start=\"13826\" data-end=\"14010\" class=\"translation-block\"><strong data-start=\"13826\" data-end=\"13852\">Executive Data Insight<\/strong> jde o vrstvu v\u00fd\u0161. Zam\u011b\u0159uje se na to, co kl\u00ed\u010dov\u00e1 \u010d\u00edsla skute\u010dn\u011b znamenaj\u00ed, kde se jejich v\u00fdklad rozch\u00e1z\u00ed a co to znamen\u00e1 pro rozhodov\u00e1n\u00ed veden\u00ed.<\/p><p data-start=\"14012\" data-end=\"14156\" class=\"translation-block\">Jednodu\u0161e:<br data-start=\"7141\" data-end=\"7144\"><strong data-start=\"7144\" data-end=\"7274\">Assurance dr\u017e\u00ed kvalitu a sm\u011br prost\u0159ed\u00ed. Insight p\u0159in\u00e1\u0161\u00ed hlub\u0161\u00ed pozn\u00e1n\u00ed v\u00fdznamu \u010d\u00edsel.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-638b94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"638b94d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6a631a\" data-id=\"b6a631a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2e109 elementor-widget elementor-widget-heading\" data-id=\"7c2e109\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dal\u0161\u00ed krok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b397b6 elementor-widget elementor-widget-text-editor\" data-id=\"0b397b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"14172\" data-end=\"14364\">N\u011bkde sta\u010d\u00ed pr\u016fb\u011b\u017en\u00e1 seniorn\u00ed vrstva nad BI, reportingem a daty. Jinde je pot\u0159eba hlub\u0161\u00ed pr\u00e1ce s v\u00fdznamem kl\u00ed\u010dov\u00fdch \u010d\u00edsel a jejich dopadem na rozhodov\u00e1n\u00ed veden\u00ed.<\/p><p data-start=\"14366\" data-end=\"14518\">Prvn\u00ed krok je jednoduch\u00fd: pod\u00edvat se spole\u010dn\u011b na situaci va\u0161\u00ed firmy a vyhodnotit, zda d\u00e1v\u00e1 v\u011bt\u0161\u00ed smysl BI &amp; Data Assurance, nebo Executive Data Insight.<\/p><p data-start=\"14520\" data-end=\"14629\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"14520\" data-end=\"14629\" data-is-last-node=\"\">Chcete probrat, zda by Executive Data Insight d\u00e1val smysl i ve va\u0161\u00ed firm\u011b? Ozv\u011bte se mi.<\/strong><\/p><p data-start=\"5919\" data-end=\"6000\"><em data-start=\"6007\" data-end=\"6020\">Mirek \u010cern\u00fd<\/em><br data-start=\"6037\" data-end=\"6040\" \/><em data-start=\"6040\" data-end=\"6080\">Datov\u00fd r\u00e1dce<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4540f elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"ef4540f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/cs\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontaktujte m\u011b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74c8a7e\" data-id=\"74c8a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a3f24 elementor-widget elementor-widget-image\" data-id=\"47a3f24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"751\" src=\"https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500.webp\" class=\"attachment-large size-large wp-image-2787\" alt=\"Mirek Cerny\" srcset=\"https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500.webp 500w, https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500-200x300.webp 200w, https:\/\/mirekcerny.com\/wp-content\/uploads\/2026\/04\/2579_500-8x12.webp 8w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Executive Data Insight A premium collaboration for company leaders who need deeper understanding of what their key numbers actually mean. In many companies, the biggest problem is not that key numbers are missing.The problem appears when those numbers exist, look credible, but do not mean the same thing across the organization. Revenue, gross margin, EBITDA, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2764,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2648","page","type-page","status-publish","has-post-thumbnail","hentry"],"rankMath":{"parentDomain":"mirekcerny.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Doporu\u010den\u00fd obr\u00e1zek by m\u011bl b\u00fdt alespo\u0148 200 x 200 pixel\u016f, aby jej bylo mo\u017en\u00e9 zachytit na Facebooku a na jin\u00fdch soci\u00e1ln\u00edch 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